Experro Launches EMA, an AI Merchant Assistant That Turns Storefront Data Into Answers, Opportunities, and Actions

EMA gives eCommerce teams a faster way to make smarter merchandising decisions, improve the shopping experience, and drive more sales.

CHARLOTTE, NC, UNITED STATES, September 29, 2026 /EINPresswire.com/ — Experro, the AI-powered eCommerce search, product discovery, and personalization platform, launched Experro Merchant Assistant (EMA), an AI agent that works alongside merchandising teams to continuously optimize their storefronts.

Retailers usually have plenty of data but far less time to monetize it. EMA closes that gap. Like a seasoned merchandiser, it monitors live store data, catalog changes, and shopper behavior across every query, category, and collection at once. It then turns those signals into answers, prioritized opportunities, recommended actions, and changes it can make on their behalf.

All of this happens through a simple conversation. Teams can ask EMA questions in everyday language, such as “What changed in last week’s top searches?”, “How can we improve our search conversion rate?”, or “Which collections should we update before the holidays?” EMA uses the retailer’s own catalog and shopper data to answer each question with context and recommendations, then implements the changes teams approve.

EMA’s capabilities include:
1. Explains store performance: describes in plain language why products rank, surface, and sell the way they do across search, recommendations, and collections.
2. Finds missed opportunities: identifies gaps in product discovery that may be limiting revenue or shopper experience.
3. Prioritizes fixes: suggests a fix for every issue it finds, ranked by likely impact on revenue and experience.
4. Updates the store: applies ranking adjustments, synonym mappings, product pins, promotional boosts, and collection rules, each with a record of what changed and why.

“Merchandising has always been equal parts instinct and research. You know something is off, but the ‘why’ is buried under layers of rules and rankings. EMA removes the research part and explains what’s happening in your store, finds what’s worth fixing, and then fixes it, all in one chat conversation. For merchandisers and eCommerce teams, the hours that went into investigating go back into strategy.”

– Jayesh Mori (CEO of Experro)

EMA is now available as part of the Experro Discovery Suite, alongside Gen AI Search, AI Recommendations, Smart Collections, Gen AI Personalization, B2B Discovery, and AI Product Enrichment. To see Experro in action, book a demo.

About Experro:

Experro is an AI-powered product discovery platform built for B2B, B2C, and DTC brands to create faster, more relevant shopping experiences. Its capabilities across search, merchandising, recommendations, personalization, and product intelligence enable eCommerce teams to understand shopper intent, surface the right products, and turn more shopping journeys into purchases. Trusted by global brands across industries, Experro helps businesses drive conversions, boost AOV, and achieve measurable results. To learn more, visit www.experro.com.

Shrecha Mehta
Experro
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