TAMPA, FL, UNITED STATES, September 1, 2026 /EINPresswire.com/ — Smith & Associates Real Estate, Tampa Bay’s leading luxury real estate brokerage, announced today that top-producing St. Petersburg and Gulf Beaches real estate professional Helle Hartley has joined the firm. With 32 years of experience, Hartley has a strong track record representing buyers and sellers throughout St. Petersburg, Treasure Island, and the surrounding Gulf Beaches.

Hartley brings deep local market knowledge and significant sales experience to Smith & Associates’ St. Petersburg office. In 2025, she closed more than $55 million in sales volume across 72 transaction sides, ranking among the top-producing agents in Treasure Island.

“Helle has built an impressive business by combining market expertise with the kind of personal service and integrity that clients remember,” said Nikki Phillips, Managing Broker at Smith & Associates Real Estate. “She knows the St. Petersburg area exceptionally well and shares our commitment to client relationships.”

Originally from Herning, Denmark, Hartley moved to the United States more than 25 years ago and brings a personal understanding of what it means to find a home in a new community. Hartley has earned numerous industry distinctions throughout her career, including CENTURY 21 CENTURION® honors and recognition for both production and client service.

“I researched a number of brokerages before making this decision, and Smith stood out for both its reputation and the resources behind its agents,” said Hartley. “It is locally owned and operated, with a strong network of agents, dedicated marketing support, and opportunities like property caravans that give sellers greater exposure. Having that level of support allows me to spend more time serving my clients.”

Hartley’s addition continues Smith & Associates Real Estate’s momentum in attracting established, high-performing agents who see the value of pairing their individual market expertise with the resources, reach, and local reputation of Tampa Bay’s largest independent brokerage.

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About Smith & Associates Real Estate
Founded in 1969, Smith & Associates Real Estate is Tampa Bay’s largest independent and locally owned real estate brokerage, known for its commitment to exceptional service and superior market knowledge. Deeply embedded in the community and comprised of five strategically located offices in the Tampa Bay area, Smith & Associates Real Estate is the number one brokerage for luxury properties and new condominium developments. For more information on Smith & Associates Real Estate, please visit smithandassociates.com.

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Sarah Lesch
Playbook Public Relations
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